The Durango Herald celebrated in style last week after completing the first full year participating in the Poynter Local News Innovation Program, an initiative designed to increase readership, interactions with readers and community connections.
The yearlong initiative resulted in numerous partnerships and events hosted by the Herald in conjunction with organizations like Fort Lewis College, the Colorado Press Association and the Durango Public Library. It also resulted in the launch of Durango Diaries, the popular bi-monthly speaker series that wraps up its first season May 23. https://durangoherald.com/durango-diaries
At the party, Herald staff celebrated numerous wins including a significant increase in subscriptions, coming together as a united team and reaching out to our readers and subscribers on a one-on-one basis.
The Herald also looked forward to the year ahead, and implementation of six new initiatives to grow as a company.