• Ballantine Hosting Seminar on Search Engine Optimization

Ballantine Communications SeminarBCI has been hosting Digital Media Seminars to help educate the community on all things digital which can be vast in reaching potential customers. There are so many strategies, resources and constant changes, it’s hard to navigate through all the chaos to find what will work for you and your business.


In our first seminar we covered the basics of reaching your customers through digital media. Then we dug a bit deeper into what creates your online foundation, a website. This spring we’re excited to announce, and with a very large demand, we’ll be covering Search Engine Optimization. SEO can sound scary because it’s the most technical element in digital marketing. BUT there’s no need to be intimidated by this big term!


The seminar, Understanding Search Engine Optimization, will layout the best practices for building an SEO strategy. We’ll be focusing on understanding the differences in quick results and the benefits of learning the long game of using SEO. Please join us May 15th at the Durango Rec Center to learn more about this popular topic. To learn more or to register for this event, please visit our Seminar Page here.